Anyone could easily argue that right now in the entire history of concerts, fame, money, and success in the entertainment industry Taylor Swift is the most successful of all time. At only age 33, she has surpassed all the most famous performers at the top of their careers, including Micheal Jackson in 1984, Whitney Houston in 1992, after the release of "The Bodyguard", and even Elvis at his career peak. Swift most likely has one additional ability that the other 3 major superstars did not have - a level head and the ability to not let all of the white-hot fame go to her head.
Taylor Swift is now so popular that when she shows up to watch an NFL football game to see her boyfriend Travis Kelse, the ratings skyrocket. Travis Kelse's NFL shirt sales have gone up 400%. The upside of this level of fame means more money for Swift's record sales and more ticket sales for her concert tour. The downside, as the world has been seen too many times, is that when anyone is too famous and too hot, things tend to reverse at some point. The audience is always fickle. When the Eras tour is finished next year, Swift should take some time off to reduce the risk of overexposure. Too much white hot fame for too long is never a good idea as history has tragically proven too many times.
Her current Eras tour, still about halfway completed, has easily surpassed the ticket sales of any single performer or group in entertainment history. Due to unprecidented supply and demand for any concert venue, ticket sales have crashed the ticketmaster web site and the prices are the highest ever. This tour is scheduled for 146 dates in five continents, has 2.2 billion in sales just in North America, with each night generating 13 million in sales and an average ticket price of $1,425.
As far as "the movie "Taylor Swift: The Eras Tour", there is little doubt that this will be known as the best concert movie ever produced. Most performers, no matter how experienced, would probably show some level of stage fright while surrounded in front of 80-100 thousand fans - but not Taylor Swift. She is as natural and unaffected by her unique place in this world, as any peformer I have ever seen. One can only imagine what it must feel like to be in the center of so many thousands of fans, remembering and performing 44 songs over 3 hours. This has to be a high that is beyond all imagination. Her fans all seem to remember all the words of every song, and many others are crying during her entire performance. This production, included a continuously moving stage and 3D halogram effects, lighting and even a log cabin that pops up on stage are amazing to see, along with the appreciating some of Taylor's greatest hits and the fact she writes all of her own songs.
The logistics of putting on a show as state of the art and huge as the Eras tour requires 90 trucks to transport all of the equipment to and from each venue. There are freight management issues, rerouting, redundancies, and administration work. The freight forwarders need 3-6 months to plan every aspect of transportation for a concert tour. Labeling technology is used to mark every item moved to each venue. Management companies must plan each route for Taylors concerts, accounting for every possible risk, that include a truck breaking down on a highway. Air freight companies will now have to transport the equipment in 90 trucks from the US to Europe for the next leg of the Eras tour. Then there are storage costs for warehouses that will store the equipment in between each show. The assembling of the huge mechanical stage and high technology lighting takes close to 2 full days, and then every aspect has to be tested thoroughly before the concert begins. The Eras tour has buffer stock, of all the equipment in case anything breaks during the transportation and assembling of the stage and lighting. The entire staff, both on and off stage, technical support, truck drivers and other people managing this concert, makes Eras tour likely the largest and most costly in music history.
The only problem with a phenomenon like the Eras Tour, is how can you top yourself? What can Taylor Swift do after this tour? How many years before the next one? The singer Beyonce also has a concert tour and will also have a concert movie coming out December 1, 2023. This might start a new trend in the movie industry with movies following a major tour.
The movie tickets for this Eras film are more expensive than a normal movie, this time around Taylor Swift bypassed the middle man with movie distribution.
The Rotten Tomatoes ratings for this concert film is a perfect 100% and I agree with this rating. Whether or not you are a Taylor Swift fan, this movie is a must see.
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